Originally, our idea was that the bicycle as an awesome and efficient means of transportation deserved more consideration. In our opinion, it deserved new technical developments so that it could be used more often and be more attractive. Through developping, manufacturing and placing the Fateba's longbike on the market, the two cofounders Bachmann and Hänni stuck closely to their initial idea. When Alois Bachmann left, the company's strategy changed. Markus Hänni created Fateba SA and placed the emphasis on the bicycle trade rather than on the manufacturing. Indeed, it is easier to brake even and make a profit in the bicycle trade than it is in the manufacturing business.